What have you learned from audience feedback?

For the audience feedback we decided to host a screening of our music video to a group of people from our target audience. Here are some reaction shots and we interviewed a fellow student so we could get a nice range.
Audience reaction:


Interview:


In order to get a better insight into what the audience were actually thinking, we came up with a questionnaire to hand out after watching it so we could get their opinions. The questionnaire was both open and closed so as to gain a real idea of what they thought, but also to keep the answers shorter and make it easier for the audience to fill in and understand, whilst giving them the option of writing down their thoughts.




We got some really good responses to the video with comments like:
'it was really interesting' 'there were many different shots' and 'it looked very realistic'
One person even commented: 'the singer acted professionally and confidently, she was intime with the music and looked like she was singing'
The overall opinion of the video was very positive, and the twist towards the end of the video was 'unexpected' which is exactly what we wanted so we're really happy with the feedback we've received.

There were a few constructive comments. Things like the lip syncing being slightly out of time, but that was out of our control as when converting it to a smaller mp4 file, some of the video became distorted. Some viewers also said that the plot was unclear in places, but this was again something that we had pre-empted. Towards the end of the video (in most cases) this was cleared up and everything made sense.

A big thank you to everyone who took park in the audience (: