-The target audience for this magazine are probably aged between 16-25 years old due to the fact that there are quite modern bands and artists on there. (E.g Lil Wayne, Duffy, My Bloody Valentine).
- Duffy (the model) is in a sexualised pose. She's wearing little clothing and is leaning towards the audience, whilst also keeping contact with them. She's drawing them in and tempting them to buy the product, even the placement of her hand is almost drawing you in as well.
- Genre of this magazine is unusual in that you don't see many magazines that are specifically aimed at the indie demographic. Music magazines are usually aimed at the rock and pop genres with indie as a background feature.
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